Ed Lovelace

Today we met and had a presentation from an ex-student and now practitioner, Ed Lovelace.

He talked about lots of ideas and examples of his work, for example he had made 2 videos for the band 'Cage the Elephant' so he showed us both of them videos. He has also colaberated with a band called 'Gallows' which were an absolute fail band, i didn't like them at all, but for him it was a breakthrough. I suppose that can be the difference for your career, if you get an opportunity when you first start out as a small time director, you have to take up any offer that is given to you. You can't afford to be picky.

Between his second and third year at Bournemouth University, he went on some work experience at a film orginisation named 'Creation' as a runner. He said that this was NO use at all. He ran round all day for the directors who didn't care about him making tea! He then forced his way deeper into the heads of the directors and convinced them to let him come along on a video shoot and help out around the location. This was actually the video for 'Gallows', which was shot at The Junction, Cambridge. After the release of the video for 'Abandoned Ship', Ed was snapped up and offered a deal at 'Pulse Films'. Him and his partner he befriended at uni then teamed up to make a duo of directors naming themselves D.A.R.Y.L. We don't know what the meaning for the name is.

Him and his partner who's name i don't know then made the 2 videos i was talking about at the beginning of the post for 'Cage the Elephant'. Ed was saying that nowadays you have to reference your pitches to something else. So everyone of his pitches is more or less "my video is goi ng to be like 'Queens of the Stone Age' / 'Taylor Swift" that sort of thing, thats just a bizarre example.

He then done a Q&A session with us, basically just describing how the industry works and what you need to know and do if you want to get involved in the business. This was very helpful towards directing and shooting my music video, i think i will take some of the tips that he gave us and use them to good effect.