Wednesday, 30 September 2009

Music Video Pitch

The basic idea for my music video is to have a simple, but effective take on the final product. I want it to be just lots of clean cuts to the beat and tempo of the track, keep it looking sharp and making sure that the viewer doesn't get bored. I can help this by making sure that the actors who are playing the band members give it everything in the performance and look like a convincing band.

The first location of the video can be kept to a minimal in terms of what is in the room. The first part of the video is of them just practicing in a studio/room before they play their gig. I have a couple of places that could be used for this, such as a dance studio that i can get hold of. This could be a major problem whilst filming though, as the room is fully mirrored and the reflection from the mirrors could show the camera crew. Shooting here would mean a lot of planning and research before shooting the video itself so i could find out the angles where the cameras wouldn't be in shots. The second half of the video is to be shot at the junction. This is where they are actually playing they're gig and using the lights in an effective way could make the video look real pro. I could highlight certain parts of the track. For instance, the vocalist sings on his own at a certain point in the track, i could get a spotlight on him and black out the rest of the track and then when the whole beat drops back in, light it all back up again with a big flash and stuff.

The track i have chosen is Hard to Beat by Hard-Fi. I chose this song because when you listen to it a couple of times, ideas are almost flying through your head already with ways you could shoot the video and camera angles, choreography and things like that. You can just imagine how a professional would choose to shoot the film and take that into context and do it yourself.

The band members are a couple of my very willing friends who are interested in helping me out with the task. I believe that they will give a good performance throughout the whole video, keeping the audiences attention. I have a very good way of getting the best out of their performance, what i am going to do is force the song into their heads, by having them listen to it over and over so that they grow to like the song and know the track almost off by heart. If they learn the basic outline to the song they will enjoy shooting the video as the song they are doing it to would be one of their well liked tracks. Doing this will also help them out with the way that the instruments play and come in during the track. Although i am not planning to do the whole thing in just one shot, i am going to be filming the majority of the song from the same angle, then change the angle and do that part of the song again. So for the first location, i am going to be filming the first half of the song, at least 10 times so i have lots of different angles and portrait shots of the band members, introducing them into the song.

Having them listen to the song will make the video look really good i think as they will know what is coming up in the song and will get the best performance out of them for the video. I may even get the drummer to learn the chart as he plays drums for real so he might be able to do that which will also give the effect that we are actually the band that made the song. Obviously the guitarist wont know the song chart so i am not asking for him to learn that, only to ask him that when the chords change on the track, he knows when to move his finders up the fret bar so it looks like he in semi playing the song. I believe that if i put the effort in that i know i can, this final video will look pretty good :)

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